The most successful people in the world listen, because they want to continuously learn. They don't sit around watching YouTube videos; they're using podcasts when their eyes are busy. This whole like pushing the videos very fascinating to me. But just because someone has video, it doesn't mean that it's inherently not valuable. It's saying who you're targeting. Right? Like my friends and David and I have this conversation all the time on the podcast about how we acquired Ben & Jerry’s All The King’s Men. And yet 99.5% of their audience listening listens to a clip from one of our shows. So if you guys are adding a lot of complications here

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