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S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon

JUST Branding

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Dynamic Branding in the Digital Age

This chapter explores the creation of an intelligent brand identity, using a streaming platform project as a case study. It underscores the importance of establishing emotional connections with audiences, enhancing brand recognition through audio branding, and fostering creativity within teams. Additionally, it highlights the evolving role of technology and AI in brand innovation and meaningful problem-solving.

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