The Importance of Network TV

The NBA and these leagues took all this money even though they were killing their golden goose in the process, right? And honestly, it's hard to look in the long run and see what these established sports leagues do. The NFL is unique because number one, they've always been disciplined about staying on broadcast TV. Even the cable games are on broadcast in the local network. So they always want to be super accessible. That's been super smart, sort of all along.