Confirmed Shaming Is a Great Centrepiece of a Dark Pattern Study

Confirmed shaming is a really nice centrepiece because it relies upon this use of language to set the tone, to set norms and to shame who don't do the things that the business thinks they should do honestly. And i think one of the big challenges that we're facing, sort of more broadly in relation to dark patterns right now, is that everyone desires to have more control over their experience. But in fact, these are very complicated systems. So if you take even something like g d p r as a sort of governance framework data protection, most consumers might end up ticking many, many different boxes to optin or opt out of various kinds of data collection. To actually help people become