Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Convince People to Buy Using Conspiracy Theory Principles

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

00:00

The Future Is Probably Never Going to Be Alive

In workshops, o say, who does this remind you of the reluctant buyer? And i think there's something very similar going on in both cases. For all they'r complaining, they're actually kind of ok. They're not actually in pain. So what we have to do is get them to see that, see their world and the future differently. You know, it star wars. How does george lucas do that? He has the empire luke's parents, or his foster parents, and kill them. And now luke sees the future very differently. Of course, probably he can be dead, cause he's like a sort of bratty kid. But then

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app