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Getting Attention from Decision-Makers
Freelance to Founder
How Social Media Works
I think it's largely school groups and parent groups and these are largely WhatsApp groups. So one parent who's had a great experience talks to, you know, so many others in their WhatsApp in their school groups or family groups, etc. They just carry on for at least a year and a half or two. And that that's just how social media works. It's really any media like you think about the podcast group because you've listened to the podcast for quite a while. I did not order a cake from this particular cake shop in Austin for like two years a year, year and ahalf, something like that. From the first time I started following this cake shop on Instagram.
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