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Ep. 820: Tell Me Something I Don't Know with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Rise of Brand Equity

The algorithm for creating shareholder value since World War II has been come up with a mediocre product. The world has changed though, and we no longer need to defer to the unknown brand. We can find what we need on our own with these new tools of diligence. A better mouse trap, a better product is the new black again.

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