The Buyer Persona: It’s Not Who They Are But How They Think - Stormie Andrews
Tech Marketing Trends
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How Did You Become an Expert on Byr Personas?
pesona is an expert in byr personas, and very passionate about that. She has been working with her team for the last seven years to perfect a persona system based on emotion rather than demographics. "I always felt that the digital landscape had poor communications kills," she says.
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