5min chapter

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S04.EP09 - Creativity, Empathy & Culture with SNASK

JUST Branding

CHAPTER

The Five People You Trust the Most

Swedish fashion brand Klarna has been around for 16 years. The company was founded by Fred Nilsson and his wife, Elin Andersson. They say they have a lot of insecurity but are trying to overcome that with new products. "We built a brand of mistakes," says the pair about their early days in Sweden.

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