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The EJ Prize for Carbon Removal
The prize will be sending out a hundred million dollars to CDR teams around the world. I think we really hope that over the next few years we'll have some strong case studies of how it can be done well and things that we can point to because we're at this inflection point of kind of public understanding of carbon removal being very low but as soon as we get some of these early pilots off the ground and more data coming in deployment could happen very quickly. If people have negative associations with early projects that went sideways because you know communities weren't engaged or things went wrong that's going to have a really big impact on the industry as a whole. It's much easier to try and