How Did You Get to the Idea of Three 60 Deals

"Wretched companies came up with a new idea when the meced business started to go into that tal spin. Three 60 deals, mark checkedthis one out," he says. "They said, if you don't sign a three 60 deal, we won't give you a deal at all." The artists had no idea who their fans were and it was completely ready for desruption,. Mark: 'This is completely upside down'