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Episode 122: From the Factory to Financial Modelling with Stephen Aldridge

Climb In Consulting

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Is There a Time for a Career Change?

Stephen Kuchins: I think that that trust piece, it ties quite nicely back to what you said about giving away that intellectual property. If someone downloads your NXT tool, they get all these elements that you don't have normally in Excel. And that's like, wow, if this is what I get for free, imagine what I get when I pay them. He says the brand building side of what we've done in marketing means that people who are already aware of us have a lot more confidence. It can be quite difficult to draw a direct line between the marketing effort you're putting in now and some future sale.

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