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The Law of Equal and Opposite Advice
The author spent time looking at wise sayings and aphorisms because they seem sort of like universal advice, right? Like there's something about them that appeals to people. And it seems like for a lot of them, what they're trying to do is sort of nudge you psychologically in a direction that tends to be beneficial to people. So as a heuristic, we can use to help us think about should we ignore this kind of common advice or standard practice.