Maximizing ROI: Allocating Funds in Marketing Strategy | Charley T | Disrupter School
Adspend with Ash Melwani and Rabah Rahil
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How to Dethrone the Champion
Charlie Rose: The way we got around this was gamified. Every week we'd run a test into Charlie's point, we throw it into the mix. If you don't dethrone the champion, it is what it is. We've heard here's the amount of and to be fair, Charlie, we did do a little bit of testing,.Rose: How can I now as like a manager, a person in that managerial role, now have this person understand that when it's technically not exactly their role?
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