How to Write a Thesis Statement

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Ogilvy was really kind of a master at this. He could get you into the next paragraph and really get you to buy into this little world that he just created. So he gives the example of how he could have positioned Dove as a detergent bar for men with dirty hands, but instead he called it a toilet soap for women with dry skin. And by the way, Dove is an enormously successful brand over the last 60 or 70 years. There are hundreds of soap brands out there that emerge and dive all the time.

Today Josh speaks with Sam McNerney about the growing conspiratorial culture in the West, its further detachment from reality, free will, and the implications of us potentially living in a simulation.

Some of the other things we dive into are:

How marketers are like alchemists.
QAnon as a marketing campaign.
The root of cults and religion.
Mental illness and mental viruses.
The differences between marketing, storytelling, and being persuasive.
What is our relationship to brands?
The philosophical differences between chains and small businesses.
Existentialism, secularism, and simulated realities.
Mental health, religion, submission, and control.
The Matrix, free will, and purpose.
Does it matter if we live in a simulation?
And so much more.

Sam McNerney is an applied behavioral scientist, market researcher, and brand strategist based in Brooklyn, New York. He has worked with brands such as Walmart, Procter & Gamble, and CitiBank.

As a writer, he has interviewed business and academic leaders including Arianna Huffington, Andrew Yang, Jonathan Haidt, and Charles Murray – and his essays have been featured in publications like The Washington Post, Psychology Today, and Scientific American.

Now as an independent consumer insights specialist, he specializes in using surveys to help businesses answer questions about their customers that unlock the greatest value.

Connect with Sam: