2min chapter

The So What from BCG cover image

Economic Uncertainty Can Be Your Friend

The So What from BCG

CHAPTER

How Can Companies Turn Uncertainty Advantage to Their Advantage?

Even if it's not a natural, as we said at the start, not a natural win for a company in this environment, you think that they can turn it to their advantage. And I think, look, it's also a question of when and how and under what circumstances. So there are legitimate short term things that need to be dealt with. But not forever. It means being ready to move ahead while others are flailing around and still stuck in the short term or, frankly, being ready to pause thoughtfully while others are rushing ahead without thinking.

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