2min chapter

Made You Think cover image

17: Charlie Munger’s Guide to Better Decisions: The Psychology of Human Misjudgments

Made You Think

CHAPTER

Increasing Sales through Reciprocity: Offering Beverages to Customers

Learn about the practice of offering tea, coffee, or water to customers in stores and how it can increase sales through reciprocity. Discover why this practice is common in other countries and why it should be more widespread in the US, even in electronic stores.

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