Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
The Importance of Looking Across Time
Looking across time is perhaps more difficult than the previous approaches, but it can be made subject to the same disciplined approach. We're not talking about predicting the future, something that is inherently impossible. Rather, we're talking about finding insight in trends that are observable today. To form the basis of a blue ocean strategy, these trends must be decisive to your business and have a clear trajectory.
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