When you're starting a business, people tell you to get on social media, blog, do SEO. But unfortunately, what ends up happening is that you just end up spreading yourself too thin. So I took a step back and asked myself, what am I really good at? What plays right into my strengths? And the answer at that time was search engine optimization (SEO) It took my site traffic from about 5,000 visitors a month to over 100,000 visitor a month. The max amount of energy you can give to any one equally is 20%. If you're giving a specific one more than that, it means that one of the other ones is getting less attention.

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