Research Methods for Studying Gut Feel

It might seem risky to base decisions as a leader on your gut feeling or intuition. But Laura Huang's research has found that intuition isn't just an arbitrary thought or emotion; that it’s the culmination of years of data and observation, and that it is worth listening to. The Northeastern University professor shares what she's learned about intuition, how we can recognize it and tap into it, and why it is a strength for business leaders. She's the author of the book You Already Know: The Science of Mastering Your Intuition. She also wrote the HBR article "How CEOs Hone and Harness Their Intuition."