How To Sell Without Selling Out
Everyday MBA
00:00
Persuasion Is a Tactic of Choice for Uninspired Sellers
persuasion is a tactic of choice for uninspired sellers. We, universally, all of us, resist being persuaded and put up our defences when we think omethong's tying to persuade us to take a certain action. The other path to take is to try to get in a position of trust with the buyer so we can influence their choices on route to making the decision about who to work with.
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