Life and Art from FT Weekend cover image

Best Of: The secret lives of MI6’s women spies

Life and Art from FT Weekend

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The Sunk Cost Fallacy

There are a couple of different cognitive biases that keep us from quitting when we probably should. The sunk cost fallacy is the feeling that you've already sunk so much time or money into something that you should just keep going until it pays out, even if it's unlikely to. It seems to be synonymous with surrender almost, isn't it? So you're being defeated by something. But actually, if you're just doing something that's no good for you, that's no fun,. You're working for a boss, you hate, you're in a relationship that's not working for you, or whatever it is... Right.

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