How to Setup a Conversion Event

Google have forced this on everybody and still to this day, if you go into the little light bulb icon in your universal analytics there's a whole load of resources to learn. They've still got the analytics academy, but they haven't updated it. All the training in there is still,. if you go in via, you haven't set up J4, which you know, that's what we want people to do. And so I think a lot of this stuff has been missed. Now we've got these great e-learning courses, but it's part and parcel of having to be learning, isn't it? But it's been a bit of a pain.