I think coming in, like, i should have already shut it down and been pitching them on my next thing. Because my mission from day one with this, which iha got me excited about the product, was that i thought it could be a new way of deterring crime in neighbourhoods that had never been done before. And so when i pitched, ah true, i said, you know, this is a way to make neighborhood safer and way to build home security and neighborhood security in a different way. That was the hook. I mean, that was ta. So you basically took these really hard earned lessons, but when you opened the aperture up and said, hay, listen, i