The Hidden Place Your Business Is Losing TONS Of Money
The Andrew Faris Podcast
00:00
How to Optimize for Contribution Margin With Bid Caps
Andrew Keen: There's just no other tool quite like it to say like I'm going to optimize for contribution margin. He says if you are mixing your spend between auto bidding and, and bid caps or cost caps, then what you are functionally telling meta is you must spend the first X amount of dollars that you need to spend. And once you spend those amount of dollars, then with what's left over, enter the auctions that you can with bid caps and cost caps. It completely solves this incremental ROAS problem as well as any sort of forecasted machine learning based auction system like this could solve that.
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