Origins and Values of AMAC, Challenges Faced in Advocacy and Growth

The chapter explores the founding of AMAC as a conservative alternative to AARP, emphasizing their family business roots and differing values focused on traditional American ideals. It delves into the challenges and successes experienced by AMAC in attracting members who align with their values, while also addressing financial aspects impacting their advocacy efforts. The discussion also touches on the struggles with online suppression faced by the organization, like restrictions on social media platforms, and reflects on the contrasts between AMAC and AARP in various policy stances and memberships.