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14: A Simple Theory to Never Stop Improving: The Goal by Eliyahu M Goldratt

Made You Think

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What's the Absolute Metric?

So net profit is basically it's the absolute amount of money you made. You take your income minus your expenses. So that's sort of like the absolute metric. But if you started with an initial investment of $1 million and you made $10 million, that's obviously a lot better. That's ROI - which is basically how much did you start with. And then the last one is cash flow. It's basically for that one, you want to stay positive as much as possible. Because even if you have a great company and that’s on the right trajectory and stuff, if that cash flow dips too low, like you're going to be bankrupt and then you don

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