The NRA and the Gun Lobby

The gun lobby in America today, it's easier to find gun the book than gun the gun. ATF receives any information from a gun dealer in an Excel spreadsheet, which is searchable,. They have to go through a complicated process of dumbing that information down. Why do Americans make it so hard on ourselves to fix this gun problem? The NRA raises a lot of money based on fear. That would be a leap into the 21st century that's necessary.