Goals Are Just Goals, Not Goals

The theme for 20 21 is ongoing relationships. Instead of a transactiona one and one type of relationship, i really want to take every speech in turning into an ongoing relationship. How can i make the greatest impact, especially now where people need real results. Well, how do i do that? And that's what i do. Sometimes it's a bad theme, and i change my theme. It doesn't have to be yearly. But at that whole idea of something broader, that encompasses, that allows you to see new opportunities that probably would have been in your blind spots, i think it's so powerful.