Weework was a solid, non technical business that could have a decent margin. Adam Newman sold the previous version of it and started talking about the company as a physical social network. They were trying to sort of create what they called a member network. It was sort of a internal proprietary linked in. Of course, the problem was, linked in exists. And so that pushed the company into this kind of, you know, they were of the start up world, and then they kind of wanted to be of the silicon valley, sort of tek boom.