How to Optimize a Content Marketing Campaign?

The reason why some one would click to download something is because it matches their intent in the moment. Try something like a templet or a check list, or something that has obvious utility to them. People might share their email address to get a smaller, quicker, faster version. Down load the 60 page e book about it's like, ba, that sounds like home work. I really want a 60 page ebook like ogin. It sounds like am in college.