South Pole Race: David and Goliath on Ice
Cautionary Tales with Tim Harford
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Navigating Tradition and Innovation
This chapter explores a polar explorer's internal conflict over his journey to the South Pole, debating whether to rely on dogs or to journey on foot. It also highlights the historical context of polar expeditions, contrasting the successes of privately funded missions with the failures of public ones, while introducing a new product launch of Reese's Chocolate Lava Big Cup.
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