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Tim Cook, Sir Johnny Ives and Lorraine Powell Jobs at Code
Tim Cook: Steve believed that you should own the customer experience in total. He wanted to delight people, and he would get notes from somebody that he doesn't know saying they had used our product but didn't even know what it did. Tim Cook: We've never set a goal to make the most personal computers. We make the Mac and we love what the Mac does and it's the best. So we can be proud that it's thebest.