Tim Cook: Steve believed that you should own the customer experience in total. He wanted to delight people, and he would get notes from somebody that he doesn't know saying they had used our product but didn't even know what it did. Tim Cook: We've never set a goal to make the most personal computers. We make the Mac and we love what the Mac does and it's the best. So we can be proud that it's thebest.
Tim Cook, Sir Jony Ive, and Laurene Powell Jobs unpack the life and work of Steve Jobs, the legendary Apple co-founder who changed consumer technology forever. Jobs was a regular guest at Code conferences, appearing at the first All Things D in 2003. Over the years on the Code stage, he predicted the end of the PC era, bantered with his arch-rival Bill Gates, and famously denied— and later teased— plans for the iPhone. Now, he’s remembered by three luminaries who knew him best: Cook, his protege and successor; Ives, who translated his ideas into iconic designs; and Powell Jobs, founder of Emerson Collective and Jobs’ wife of 20 years, until his death in 2011.
Recorded September 7, 2022 in Los Angeles.
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