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Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Marketing Against The Grain
The Importance of Brand Architecture
There are essentially two models for brand architecture. They're called a branded house and a house of brands. Google has the core Google brand and then they have Google Docs, Google Calendar. Twitter became X because it wants to do what Matta did. It wants to have multiple things, like that's really his vision. At HubSpot, for example, we are a branded house. We have HubSpot marketing hubs with HubSpot sales hub, HubSpot service hub. Everything is HubSpot blank and it's pretty clean.
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