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E018 - Represent Clo Founder: Building The Best Brand In The World (George Heaton)
First Things THRST
Introduction
The 24-7 cargo pants are sick. They're gonna stay around. I want that essence of representing where people can walk in and know it's us. This year we'll do... George Heating. The brand really blew up 2019. It was very steady before and very slow. Just a group of friends, like having fun with it. And then kind of the year before COVID happened, we really got stuck into it. Me and my brother matured a lot in that year. We just put our foot on the gas more. But you feel like recently, past few years, it's popped up.
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