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The 24-7 cargo pants are sick. They're gonna stay around. I want that essence of representing where people can walk in and know it's us. This year we'll do... George Heating. The brand really blew up 2019. It was very steady before and very slow. Just a group of friends, like having fun with it. And then kind of the year before COVID happened, we really got stuck into it. Me and my brother matured a lot in that year. We just put our foot on the gas more. But you feel like recently, past few years, it's popped up.

George Heaton is a British designer and entrepreneur who is best known as the co-founder of one of the UK’s leading clothing labels, Represent Clothing. The brand values of authenticity and building a community have garnered a large following among streetwear enthusiasts worldwide, including high-profile celebrities such as Justin Bieber, Dua Lipa and Guavo. In this episode, George talks us through his journey to entrepreneurship and unveils industry secrets that helped him elevate his business to the top of the fashion industry.

» Topics «
Fashion & design
Entrepreneurship & building a business
Production & distribution
Content creation & social media
Marketing
Finding your niche
Productivity & discipline
Creating a community
Brand longevity
Fitness & exercise
Networking

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