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Rethinking the Marketing Funnel - Brendan Hughes

The Agents of Change Digital Marketing Podcast

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Ads Are a Simple Delivery Proposition

In the midd range of the funnel, then what we're typically switching to is maybe loger form, video, and maybe particular in something like facebook or instant carasella. What that allows you to do is, within the limited space of the frame of ovan ad, you can have multiple messages cand of coming through. So for example, if we are getting a return and ad spender thet say ten at the lower end of the func, for every one dollar i spend on ads, i can attribute ten dollars of revenue. At this age of the fun we might be expecting between three and four x. Si, we're trying to drive them high volumes of engaged traffic

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