Are You Connecting Your Personal Financial Plan to Your Business Strategy?

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Most entrepreneurs I've worked with, John, the single most valuable asset that they have when they're ready to retire is their business. So if you're going to spend 20, 30 years in that business, make sure you're building an apps asset, not just buying yourself a job. And so what I do with my entrepreneurs is we project, well, what does your ideal lifestyle look like? What type of home do you want to live in? Where are you going to send your kids to school?"

Rob Luna has over 24 years of experience in private wealth management collaborating with entrepreneurs, professional athletes, and senior corporate executives, and has consulted with Google, Microsoft, Amazon, Costco and others. In 2021 & 2022, he was named a Forbes Best-In-State Wealth Advisor.

Top 3 Value Bombs:

1. In building a business, forget about real estate, forget about stock market. Start with the end in mind and build that enterprise value where someday, you could sell all or a part of that business and have a life-changing moment.

2. Businesses usually fail because they ran out of cash.

3. The number one mistake entrepreneurs make is that they don’t create a scalable business. They go in on the idea of selling themselves to the community, and wind up doing work by themselves. They don’t think the end goal in mind.

Invest towards building and financial freedom. NO BS, REAL RESULTS - Rob Luna Website

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