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How to name your startup: David Placek - named Vercel, Azure & Blackberry

Scaling DevTools

CHAPTER

The Art of Choosing the Right Name for Your Startup

This chapter explores the crucial role a well-chosen name plays in a startup's success, highlighting its long-term value in branding and marketing. It emphasizes the balance between uniqueness and relevance, urging entrepreneurs to invest time in selecting a memorable name.

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