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12min chapter
Mars Inc. (the chocolate story)
Acquired
From Polio to Profit: The Rise of Mars Incorporated
This chapter chronicles the early life of Frank Clarence Mars, illustrating his childhood struggles and burgeoning passion for candy making sparked by adversity. It traces the journey of early candy entrepreneurs amidst the backdrop of a transforming industry, highlighting the introduction of chocolate and the challenges faced by pioneers like Milton Hershey. The narrative showcases the resilience of Mars as he overcomes personal setbacks to eventually build what becomes a global candy empire.
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