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16min chapter
Oprah Winfrey: Queen of All Media
Good Bad Billionaire
Oprah Winfrey's Multi-Purpose Strategy
This chapter discusses Oprah Winfrey's strategy in the 90s to multi-purpose her content, selling products and important content. It highlights her expansion into books, movie productions, a magazine, and other TV shows, as well as the impact of her book club on publishing. The chapter also mentions her involvement in King World Productions, the co-founding of Oxygen, and her rise to becoming a billionaire.
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