Big Questions with Cal Fussman cover image

Matt Abrahams: Your Talk Smarter Coach

Big Questions with Cal Fussman

CHAPTER

How to Sell Your Business to Other People

Sally Kohn: My new book is all about effective spontaneous speaking. I'm a big fan of structure structure helps you not only package your information, but it also helps you package your thoughts. So whenever you're pitching, whenever you're selling, you need to be audience centered. For example, the next time you're in a job interview and somebody asks you a tricky question, wouldn't it be great to answer it well? And that's not all. You can use this in small talk, in feedback, in introducing somebody so you can feel better.

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