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Why Are We All So In Love With Alcohol?

Sober Curious

00:00

The Importance of Having Fun

Ruby says we live in a culture of instant gratification where anything now is available to us at the touch of a button. This mentality fuels addictive behaviors of all kinds and it's on us as conscious beings to disrupt those habits, she says. Ruby: Alcohol is one of the most readily available substances that we can use to enhance our experience of pleasure or numb our experience of pain.

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