When was the last time you bought a coffee that was Fairtrade certified?
Certifications make it easy for consumers to put their ethics into practice. But, hidden beneath the glossy sticker is a maze of complications and paradoxical outcomes.
In this fifth episode of A History of Coffee, Jonathan and James explore where coffee certifications came from, how they tried to stop coffee’s devastating race to the bottom and assess whether they succeeded.
A History of Coffee is a collaboration between James Harper of the Filter Stories - Coffee Documentaries podcast and Jonathan Morris, Professor of History and author of ‘Coffee: A Global History’.
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Read Jonathan’s book, ‘Coffee: A Global History’ here: https://amzn.to/3dihAfU
Listen to other coffee documentaries on James’ Filter Stories podcast: https://bit.ly/3ajoT5e
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