Strategies for Winning the MegaSales, with Sunava Dutta, Chief Product Officer at Pacvue
Unpacking the Digital Shelf
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Intro
This chapter explores the evolving challenges of mega sales in the retail sector, focusing on key trends such as technological competition and the synchronization of marketing and supply chain strategies. It also highlights the role of AI in enhancing retail performance and underscores the need for strategic planning around major sales events.
Transcript
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