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Startup Pricing 101 by Kevin Hale

Startup School by Y Combinator

CHAPTER

Are You in the Waste Zone?

If you are having a product that is two thousand dollars or less and is basically self served, then you have something in this quadrant here. This affects completely what you can do in terms of what drives your business,. What you can spend on to get that sort of growth. That price point here, at two thousand dollars, it needs toave almost all marketing be in bound. And so marketing now can be focused on generating qualified leads your customers.

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