Scarcity Captures the Mind

When you say scarcity captures the mind, you have a wonderful example of starving men. Can you tell us about that? Yes. As we were doing the research, we stumbld upon this well known experiment that was done basically when the allied forces in forty three realized they're going to, at some point, hopefully take over europe. And inherit camps with starving people. B also realized they don't know how to feeding the starving. Isinals, not trivila coming down from mountain climbing. It has to be done carefully and well. Government funded research into how to feed the starving. To do that, they hired a well known nutritionist who basically got conscientious objectors,