Is the Demand for Culture Brands Going to Be Replaced by Ticktock Accounts?

Culture brands are not a line to spendy vertical categories, or deep connection o communities. So they'll be replaced by ticktock accounts, basically, i think so. Many of them become a kind of hollowed out vessel for affiliate and licensing. Some of them become ad studios of sorts, vertical ad studios. And maybe even others become production companies, like they make it.