2min chapter

Your Brain at Work cover image

Innovation and Mitigating Unconscious Bias

Your Brain at Work

CHAPTER

The Seeds Model of Bias

In NLI, we start and we end all of our definitions of bias with these eight words. If you have a brain, you have bias. It's that simple. Bias is hardwired, it's evolutionary, it's designed to keep us alive. You might think that we can be smart enough not to be biased. Not true. There are actually more than 150 different unconscious biases out there. We've corralled that 150 plus into something we call the seeds model. The acronym C stands for the five categories that we've put those biases into.

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