Swiggy's New Venture: From 'Minis' to 'Ping' - A Service Marketplace Revival

Pyng, launched on 15 April, is quite a departure from Swiggy’s core food-focused business. The service marketplace, uncharted territory for Swiggy, is offering services of “verified professionals” (think therapists, chartered accountants, and even energy healers).

 No, it’s not a modified version of Urban Company. At least, not yet. For one, the latter offers standardised services comprising blue collar workers.

But why exactly is Swiggy, a company with a market capitalisation of over Rs 80,000 crore, diversifying its business?

Tune in.

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