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The Second Wave of Coffee in the Tech Industry
In the coffee industry, there's this concept of waves, right? Like everybody talks about third wave coffee and for listeners that aren't steeped, quote unquote, in coffee culture. The first wave of coffee was the Folgers and the Maxwell House. But then Starbucks really was like, that was the second wave. And you have the third wave today of the further disaggregation of everything happening on Facebook.